Display Ad Pricing
Out
In The Mountains' Open Rate is $10.50 per column inch ($6.50 per column
inch for non profits). Advertisers contracted for 3 or more months qualify for
discounted rates according to the chart below. A signed contract is required.
If a contract is not completed,
the advertiser will be responsible for repaying the discount amounts received.
Note that the chart does not list all ad sizes, just some of
our most common.
|
|
Full Page (65 c.i.) |
Half Page (32.5 c.i.) |
Quarter Page (16.25 c.i.) |
Eighth Page (8.125 c.i.) |
Business Card 4 c.i. |
|
1 - 2 months |
$682.50 |
$341.25 |
$170.63 |
$85.31 |
$42.00 |
|
Open Rate |
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|
3 - 5 months |
$648.38 |
$324.19 |
$162.10 |
~ |
~ |
|
5% discount |
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|
6 - 8 months |
$614.25 |
$307.13 |
$153.57 |
~ |
~ |
|
10% discount |
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9 - 11 Months |
$580.13 |
$290.06 |
$145.04 |
~ |
~ |
|
15% discount |
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12 months |
$546.00 |
$273.00 |
$136.50 |
~ |
~ |
|
20% discount |
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Non-Profit
Ads |
$422.50 |
$211.25 |
$105.63 |
$52.81 |
$26.00 |
|
Political
Ads |
$422.50 |
$211.25 |
$105.63 |
$52.81 |
$26.00 |
Premiums and Additional Fees:
Placement
Cover 2 &
3 or Center Fold + 20%
Specific
Placement Requests + 10%
4
or Full Color + $2.50/column inch
Content (text) Changes + $2.00/column inch ($10.00 minimum)
Example: A Prepaid Business
Card in Full Color with Back Page placement for 3 months =
$42.00 (base rate) x
2 = $84 + $20 (color fee) = $104.00– 5% (contract discount) =
$98.80 x 3 months = $296.40
– 2% (prepay discount) = $290.47
Updated 08/15/06
Caveats
For Non-Profit
& Political ads - no additional discounts apply. Political ads must be prepaid.
Placement
requests are honored on a first-come, first-served basis.
Design
services all materials must arrive in electronic format
earlier than other ads, at the Reservation Deadline.
Back Page
Ads: The back page has 32.5 ci
available. Accordingly, all charges for
the back page are doubled. All
surcharges are calculated accordingly. There
is no premium placement surcharge for back page ads. The reduced size of the back page is offset
by the new benefit of being always exposed.